Filed Under:Agent Broker, Agency Management

10 Characteristics of Effective Leaders

Leadership impacts the performance of the team. Learn how strong leaders project a positive image that reinforces productivity, morale and customer relations

In any business, effective leadership is critical for an agency’s success. As the insurance market evolves, insurance leaders need to be visionary and adaptable. The prevalence of small businesses in the industry, however, requires a different approach to the traditional leadership model.

Although there are exceptions to the rule, as some agencies have sophisticated business models, many small agencies lack structure.

8.    Leadership requires conditioning and endurance. Being in a leadership role should not be a burden. It is a privilege. Although being a leader comes with an incredible amount of responsibilities, effective leaders understand that they set the pace for the rest of the agency. In order to expect strong earnings, productivity, long work hours and company loyalty, strong leaders lead by example. Being mindful of the work ethic that you promote to your team, as they often mirror the acts of the leader, can impact the way that they treat clients and prospects, but also other team members.

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