Filed Under:Claims, Catastrophe & Restoration

Top 10 Best Insurance Commercials on TV in 2012

PC360 picks the best TV commercials of the year

Travelers: New Bone

The holidays are a time of giving, and the Travelers dog is thinking of others this season. This feel-good commercial associates Travelers with a positive message delivered by incredibly cute dogs—advertising gold!

Progressive: Standoff

Progressive’s Flo commercials aim to give customers the sense that shopping for insurance is as easy as shopping in a retail store. The company pushes that idea further by conceptualizing the company’s Name Your Price Tool into a fictionalized pricing gun—and then comedy ensues.

State Farm: State of Discovery

 “What year is it?” It’s 2012, Andre Dawson, and your spot in this State Farm Discount Double-Check commercial was a hit this year, proving that it’s always a good idea to do a double-check.

Geico: Happier Than a Slinky on an Escalator

This year, Geico released a new series of commercials about how happy its customers are. Are they happier than a Slinky on an escalator? Geico says yes!

Progressive: Competition

Customers know that insurers are competing for their business. This humorous commercial lets customers know that Progressive trains hardest to better serve them.

State Farm: Jingle 2.0 Road Trip

The little boy in this commercial might be glad to see grandma, but service that slow from an insurance company just won’t do. State Farm promises speedy and personal service.

Geico: Maxwell the Piggy Meets the Street Luge

Geico brought back Maxwell the little piggy (who goes “wee wee” all the way home) for one of 2012’s top Super Bowl commercials.

Farmers: Roof

A roof protects  your home, and Farmers wants to protect what protects you. This commercial for the company’s new roof insurance discount delivers laughs while sending a message that it’s important to make sure your roof is covered.

Nationwide: Vanishing Deductible

Wouldn’t it be great if we could make all those annoying things in life just disappear? The truth is, we can’t, but Nationwide eases the pain of this harsh reality by letting you know that your deductible can disappear with the company’s Vanishing Deductible promotion.

Allstate: Mayhem: On Hold

Mayhem is still everywhere, and in this commercial from 2012, he keeps you on hold.

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