Filed Under:Agent Broker, Agency Management

Auto Insurance Consumers Shop for Price, if They Shop at All

An overwhelming majority of auto insurance buyers who switch carriers make the change based on price, but not many are actively shopping around, according to a survey from InsuranceQuotes.com.

In a national telephone survey of 1,000 adults conducted in early November by Princeton Data Source for InsuranceQuotes.com, within the past 12 months only 21 percent of those surveyed say they shopped for car insurance. Of those shoppers, 43 percent switched carriers. The vast majority who switched, 81 percent, made the change because of price.

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