Filed Under:Agent Broker, Agency Technology

Toops Scoops: New Tech Tool Connects the Dots Between Social Media and ROI

In an ROI-driven world, sometimes it's hard to justify the time spent on effectively working on social media. Although the experts agree that thoughtfully planned and executed social media enhances brand recognition and engages customers, it's been hard to get a handle on whether these efforts are paying off, especially for smaller businesses with a lot more on their plate than updating their Twitter feed.

(Real related: "Insurers Find Social Media Lacks ROI: So What?")

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