Only One-Third of Small Business Owners Optimistic About Economy

The Hartford's Small Business Success Study shows increased caution among small business owners.

The Hartford’s second annual Small Business Success Study gathered responses from more than 2,000 small business owners around the country. Economic conditions play a large role in the success of small businesses, and only one-third of owners are optimistic about improvement this year.

Despite uncertain economic times, 68 percent of respondents categorized their businesses as moderately or very successful during 2012. Businesses listed increased demand for products as well as fewer governmental rules and regulations and an improved pool of qualified talent as reasons for this year’s success.

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