AIG Unveils New Logo, Confirms FSOC Notice of Possible SIFI Designation

American International Group, Inc. unveiled a new logo that the company will use for its marketing and advertising later this fall, and also confirmed this morning that it has received notice that the company is under consideration to be designated as a systemically important financial institution

By Staff Writer | Updated on October 02, 2012

American International Group, Inc. unveiled a new logo (pictured left) that the company will use for its marketing and advertising later this fall, and also confirmed this morning that it has received notice that the company is under consideration to be designated as a systemically important financial institution (SIFI).

AIG says its updated logo will be used in a limited capacity until the company completes the rebrand of its property and casualty and life and retirement segments later this fall. In June, the company internally announced plans to rebrand its P&C segment, currently known as Chartis, as AIG and its life segment, known as SunAmerica, as AIG Life and Retirement.

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