Filed Under:Agent Broker, Sales & Marketing

4 Things I’ve Learned About Branding from Agents

I find independent agencies to be fascinating brand laboratories. They are venerable faces on an otherwise fairly faceless, distant insurance industry. They are well liked by their constituents—sort of like how Americans view government (“I hate Congress, but like my congressman”). 

And sometimes they’re their own worst enemies when it comes to seizing branding opportunities. 

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