Titanic: The Mother of All Disasters and Everyday Risk

Before Chernobyl, 9/11 and Fukushima Daiichi, there was the Titanic. Even after these catastrophic events, there is still the Titanic. 100 years after “unsinkable” ship was torn apart in a collision with an iceberg, its memory is as buoyant as ever. 

While others pause to mark the disaster’s 100th anniversary on April 15 in their own ways, I would like to consider its implications from a risk management perspective.

When the Titanic was built, she was the largest ship afloat. Given her great size and the massive publicity surrounding her maiden voyage, more than 2,200 passengers and crew were on board. As a result, risk was unusually high owing to the potential loss of so many lives.

The White Star Line, which commissioned and launched the Titanic, targeted an affluent demographic with deluxe accommodations.  The list of financial luminaries drinking champagne and eating cold canapés included John Jacob Astor, Benjamin Guggenheim, Isidor and Ida Strauss of R.H. Macy’s and, of course, “The Unsinkable” Molly Brown.

As anyone who saw the movie Titanic will know, not every passenger was so well-financed. Because none of the average folk traveling in steerage anticipated the ship’s collision with the iceberg, none of them calculated the increased risk they faced. While 60 percent of first-class passengers survived, only 25 percent of third-class passengers were rescued. It was “women and children first,” and males traveling first-class second.

Hubris played a large role in the disaster, as it does in many “unanticipated” events. Because the Titanic was considered to be unsinkable, she was outfitted with only 20 lifeboats. This means there were only enough lifeboats for half of the passengers. If risk had not been silent and had instead been represented by a horn, this horn would have sounded 1,100 times as every other passenger boarded the vessel.

In addition to there being an insufficient number of lifeboats, the crew was insufficiently trained regarding their use. After all, the Titanic was unsinkable. How different is this to businesses not adequately and regularly training their own crews regarding fire safety, active shooter incidents and cyber security?  Because, of course, it will “never happen here” until it does.

Two British government investigations were conducted following the disaster. They found the ship’s late captain, E.J. Smith, raced at an excessive speed of 22 knots through a recognized ice field off the coast of Newfoundland. And so he was assigned a good portion of the blame. At least, unlike the captain of the stricken Costa Concordia, he went down with his ship, instead of “falling” into a lifeboat.

Because 1912 was 20 years before the principles of radar were understood, let alone put into practical use, risk was ratcheted up yet another notch for passengers and crew. By the time the iceberg was visually sighted, it was too late for the crew of the 900-foot long vessel to avoid a collision. While essential information regarding the risk of colliding with the iceberg had been processed, it was too late to act upon it.

The spectacular sinking of a 900-foot-long luxury liner has a great deal in common with even the most prosaic disasters. Critical information is almost always available—it is simply ignored or processed too late. It is really no different than skidding into another car on an ice-covered street.

The "Titanic Rule" should have been put into effect before the crew left Southampton, England for the U.S.:

Massive size + Excessive speed + Delayed information  + Insufficient risk mitigation (too few lifeboats) + Heightened value (2,200 passengers) + Arrogance of Process (“unsinkable”) = Recalibrate your risk assessment before pulling up anchor

 

As risk managers, we adapt this rule to fit any number of situations. By titling it the Titanic Rule, we assign risk management the urgency it deserves.

One hundred years ago, the captain, crew and passengers of the Titanic were not ready for their unscheduled collision with an iceberg. With hindsight, we have an advantage. It is now easy to realize they could and should have been ready.  Yet we frequently meet business owners and gifted professional service providers who see an issue in a business and adopt the “not going to happen here” mentality. This leads them to do nothing to improve a situation and reduce risk.  The U.S. economy is littered with carcasses of companies using the same doomed strategy.

As risk managers, it is our responsibility to look forward to the next 100 years as we help our insureds anticipate impending disasters.  Are you ready?

 

 

About the Author
Kevin McPoyle, CIC

Kevin McPoyle, CIC

Kevin McPoyle, CIC is president and co-founder of KMRD Partners, Inc., a nationally recognized risk management consulting firm and property & casualty insurance broker located in Warrington, Limerick and West Chester, Pa. KMRD works to protect clients’ assets by reducing the cost of risk for their clients. Contact him at 267-482-8331 or kmcpoyle@kmrdpartners.com.

Comments

Resource Center

View All »

Increase Sales Conversion with this Complimentary White Paper

This whitepaper will share proven techniques - used by many of the industry's top producers...

D&O Policy Definitions: Don't Overlook These Critical Terms

Unlike other forms of insurance where standard policy language prevails, with D&O policies, even seemingly...

Environmental Risk: Lessons Learned from Willy Wonka and the Chocolate...

Whether it’s a chocolate factory or an industrial wastewater treatment facility, cleanup and impacts to...

More Data, Earlier: The Value of Incorporating Data and Analytics...

Incorporating more data earlier in claims lifecycles can help you reduce severity payments by 25%*...

How Many Of Your Clients Are At Risk Of Flood?

Every home is vulnerable to flooding. Learn four compelling reasons why discussing flood insurance with...

Gauging your Business Intelligence Analytics Capabilities and the Impact of...

Big Data, Data Lakes and Data Swamps, How to gauge your company's Big Data readiness....

Extending Contact Center Capabilities Across the Insurance Enterprise

Today advancements in technology are making a big impact on business and society. To yield...

Drug and Alcohol Testing Requirements

In this two-part series, NBIS Risk Management team will break down the requirements to assist...

Why Cyber Liability is Essential for Human Service Organizations

For traditional low-tech operations, information is often compromised in ways that don't involve technology. Access...

A Solution for Large Commercial Habitational Accounts

6 Reasons to place your LARGE Habitational Accounts with Dauntless.

Agent & Broker Insider eNewsletter

Proven success tips and essential information to help agents and brokers grow their practice – FREE. Sign Up Now!

Advertisement. Closing in 15 seconds.