Filed Under:Agent Broker, Agency Management

Target the 1 Percent

By now most U.S. cities have seen their share of Occupy protestors; but if you’re an insurance agent, you’re probably less interested in the 99 percent as you are in the 1 percent. After all, high-net worth individuals can be a great target for an agency to specialize in (we’ll be taking a more in-depth look at writing affluent personal lines buyers in the October AA&B).

But although you may believe these wealthy buyers are more concerned about the state of their polo ponies than the nuts-and-bolts insurance purchases of the rest of us, the recent Consumer Expenditure Survey put out by the Bureau of Labor Statistics might come as a surprise.

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