Data breaches are notorious for the financial, legal, and reputational damage they can inflict on an organization and its customers. The unintentional exposure of a social security number or financial information raises the risk for identity theft and increases organization vulnerability for lawsuits, fines and lost business.

These risks are especially troubling for healthcare providers, since data breaches in this sector are up 32 percent since 2010, according to a new benchmark study by the Ponemon Institute. And healthcare data breaches are expensive, costing the industry an estimated $6.5 billion.

At the same time, Moody’s reports that the median revenue growth rate for hospitals is only 4 percent, its lowest in 20 years, and long-term revenue growth is expected to decline.

With this dismal financial outlook, it is safe to predict that data breaches are likely to increase: 73 percent of respondents in the Ponemon study reported lacking sufficient resources to prevent or detect unauthorized patient data access, loss, or theft. In fact, 53 percent of organizations cite lack of budget as their biggest weakness in preventing data breaches.

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What’s more, the unique nature of information compromised—medical records and other health information—pose distinct threats to both providers and patients, and therefore require special care. These risks include:

1. The physical dangers to patients. Medical identity theft occurs when a patient’s credentials are used to obtain medical goods and services or to bill for medical goods and services that the owner of these credentials did not receive. Victims of medical identity theft are susceptible not only to financial damages, but also face threats to their health. Patients can be denied treatment because of maxed-out benefits, be misdiagnosed because of record polluting (when a victim’s records are merged with a thief using the same identity), can be denied insurance, or face embarrassment because of the exposure of sensitive information, such as mental health records.
2. The unique requirements of the patient population. According to the Ponemon study, a patient has an average lifetime value of more than $113,000—high stakes for healthcare providers. But meeting the varying needs of patients affected by a data breach is not easy. Many are minors, elderly or disabled, or face mental health challenges. Because of this, custom services, such as specialized call center agents, may be required.
3. The need for specialized identity monitoring. Many data breach response vendors, credit bureaus and providers of cyber insurance typically offer credit monitoring to those affected by a data breach. Victims of a healthcare data breach, however, require medical identity monitoring, a service which track a patient’s insurance numbers and other medical information. Credit monitoring does not provide notification of medical identity theft.