New HHS Rules Define Producer Role in Health Exchange

Health-exchange regulations finalized by the Obama administration March 12 envision allowing agents, brokers and private companies to sell coverage on the exchange to individuals and employers through privately run Web sites.

A report issued by Beth Mantz-Steindecker, John J. Leppard and Ira S. Loss of Washington Analysis, a Washington think tank for buy-side security analysts and brokers, says the rules provide great flexibility to the states to carve out a key role for agents and brokers.

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