Filed Under:Agent Broker, Agency Technology

A 'Progressive' Approach to Selling on Multiple Platforms

Recent technology advances help both direct shoppers and the independent agency channel.

Progressive Insurance, which offers coverage both through its direct channel and via independent agencies, is now leveraging its technology investments in order to maximize its buyer experience—regardless of platform.

“We are having success in tools that cross over,” says Matt Lehman, mobile business leader for Progressive. “As we build out certain capabilities, clearly we are looking for those to be channel agnostic. When you look at the servicing and claims’ capabilities that are built into both our apps as well as our mobile Web—things like severe-weather text alerts or the ability to view policy coverages—we want those to be available to all customers regardless of how they choose to work with us.”

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Progressive recently went outside its own research and development area to purchase software from technology vendor Mitek to help boost the direct line by allowing customers to submit a photo of their driver’s license and the VIN for a particular car and get a rate back through their smartphone.

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