Filed Under:Agent Broker, Sales & Marketing

New Spin on Relationship Selling

The financial world, blogosphere and just about everywhere else was thrilled last month when Facebook announced its long-awaited IPO, opening the door to more speculation as to whether we might be on the cusp of a new tech IPO boom.

Whether or not the offering will usher in a new dot com era, however, is a moot point. The real interest in Facebook’s success lies in an issue that’s dear to the heart of insurance: understanding young customers.

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