Filed Under:Agent Broker, Agency Technology

IQ: Measure Agency Sentiment with 5 Tools

What is the Web thinking about your agency? So-called sentiment analysis factors social media, news and research content to extract data measurements from subjective opinions about a particular brand, topic or keyword.

Analyzing sentiment can be used to measure success and your agency’s reputation, research and to compare your agency against a competitor.

Five tools that monitor agency sentiment:

  1. SocialMention: Analyzes content, including blogs, tweets, bookmarks, comments, images and forums.
  2. PeopleBrowsr Playground: Looks at tweets, blogs and news sites. Query results can be broken down by community.
  3. Virtrue Social Media Index: Real time comparison of two brand names, phrases or keywords.
  4. TweetFeel: Real time Twitter sentiment analysis tool. As results appear, positive and negative results are tallied.
  5. Twendz: Mines Twitter content through the search tool, while highlighting conversation themes.

Top Story

5 basic personality types all agents should know, and how to sell to them

Are you dealing with an Agreeable Amelia or a Nail-Biting Norbert? Learn how to communicate with different personality types.

Top Story

Here are the 10 worst terrorist attacks of all time in terms of insured losses

As Congress continues to delay renewal of the federal Terrorism Risk Insurance Program Reauthorization Act, it's a good time to consider the continuing risk of terrorist-related losses, due to new threats from extremist groups like ISIS and others.

More Resources

Comments

eNewsletter Sign Up

Agent & Broker Insider eNewsletter

Proven success tips and essential information to help agents and brokers grow their practice – FREE. Sign Up Now!

Mobile Phone
         
Close

Advertisement. Closing in 15 seconds.