Filed Under:Agent Broker, Sales & Marketing

IQ: Measure Agency Sentiment with 5 Tools

What is the Web thinking about your agency? So-called sentiment analysis factors social media, news and research content to extract data measurements from subjective opinions about a particular brand, topic or keyword.

Analyzing sentiment can be used to measure success and your agency’s reputation, research and to compare your agency against a competitor.

Five tools that monitor agency sentiment:

  1. SocialMention: Analyzes content, including blogs, tweets, bookmarks, comments, images and forums.
  2. PeopleBrowsr Playground: Looks at tweets, blogs and news sites. Query results can be broken down by community.
  3. Virtrue Social Media Index: Real time comparison of two brand names, phrases or keywords.
  4. TweetFeel: Real time Twitter sentiment analysis tool. As results appear, positive and negative results are tallied.
  5. Twendz: Mines Twitter content through the search tool, while highlighting conversation themes.

Featured Video

Most Recent Videos

Video Library ››

Top Story

Top 10 personal auto carriers for 2016, as ranked by NAIC

Which personal auto carriers saw their market share decrease? Which personal auto carriers saw their direct premiums written go up? NAIC has them all ranked.

Top Story

3 wise cybersecurity solutions for 2017

Human error is the leading cause of cybercrimes. Businesses may be missing out by not training their own employees in cybersecurity.

More Resources

Comments

eNewsletter Sign Up

Agent & Broker Insider eNewsletter

Proven success tips and essential information to help agents and brokers grow their practice – FREE. Sign Up Now!

Mobile Phone

Advertisement. Closing in 15 seconds.