From the March 2012 issue of American Agent & Broker •Subscribe!

IQ: Measure Agency Sentiment with 5 Tools

What is the Web thinking about your agency? So-called sentiment analysis factors social media, news and research content to extract data measurements from subjective opinions about a particular brand, topic or keyword.

Analyzing sentiment can be used to measure success and your agency’s reputation, research and to compare your agency against a competitor.

Five tools that monitor agency sentiment:

  1. SocialMention: Analyzes content, including blogs, tweets, bookmarks, comments, images and forums.
  2. PeopleBrowsr Playground: Looks at tweets, blogs and news sites. Query results can be broken down by community.
  3. Virtrue Social Media Index: Real time comparison of two brand names, phrases or keywords.
  4. TweetFeel: Real time Twitter sentiment analysis tool. As results appear, positive and negative results are tallied.
  5. Twendz: Mines Twitter content through the search tool, while highlighting conversation themes.
Comments

Resource Center

View All »

Increase Sales Conversion with this Complimentary White Paper

This whitepaper will share proven techniques - used by many of the industry's top producers...

D&O Policy Definitions: Don't Overlook These Critical Terms

Unlike other forms of insurance where standard policy language prevails, with D&O policies, even seemingly...

Environmental Risk: Lessons Learned from Willy Wonka and the Chocolate...

Whether it’s a chocolate factory or an industrial wastewater treatment facility, cleanup and impacts to...

More Data, Earlier: The Value of Incorporating Data and Analytics...

Incorporating more data earlier in claims lifecycles can help you reduce severity payments by 25%*...

How Many Of Your Clients Are At Risk Of Flood?

Every home is vulnerable to flooding. Learn four compelling reasons why discussing flood insurance with...

Gauging your Business Intelligence Analytics Capabilities and the Impact of...

Big Data, Data Lakes and Data Swamps, How to gauge your company's Big Data readiness....

Extending Contact Center Capabilities Across the Insurance Enterprise

Today advancements in technology are making a big impact on business and society. To yield...

Drug and Alcohol Testing Requirements

In this two-part series, NBIS Risk Management team will break down the requirements to assist...

Why Cyber Liability is Essential for Human Service Organizations

For traditional low-tech operations, information is often compromised in ways that don't involve technology. Access...

A Solution for Large Commercial Habitational Accounts

6 Reasons to place your LARGE Habitational Accounts with Dauntless.

Agent & Broker Insider eNewsletter

Proven success tips and essential information to help agents and brokers grow their practice – FREE. Sign Up Now!

Advertisement. Closing in 15 seconds.