From the March 2012 issue of American Agent & Broker •Subscribe!

IQ: Measure Agency Sentiment with 5 Tools

What is the Web thinking about your agency? So-called sentiment analysis factors social media, news and research content to extract data measurements from subjective opinions about a particular brand, topic or keyword.

Analyzing sentiment can be used to measure success and your agency’s reputation, research and to compare your agency against a competitor.

Five tools that monitor agency sentiment:

  1. SocialMention: Analyzes content, including blogs, tweets, bookmarks, comments, images and forums.
  2. PeopleBrowsr Playground: Looks at tweets, blogs and news sites. Query results can be broken down by community.
  3. Virtrue Social Media Index: Real time comparison of two brand names, phrases or keywords.
  4. TweetFeel: Real time Twitter sentiment analysis tool. As results appear, positive and negative results are tallied.
  5. Twendz: Mines Twitter content through the search tool, while highlighting conversation themes.
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