Filed Under:Agent Broker, Sales & Marketing

Fountain of Youth: State Farm’s College Marketing & Sales Competition Encourages Elite Students to Consider Insurance Career

Backed by more than $30,000 in cash prizes, the program, now in its second year, is part of a bold bid to bolster the giant company’s appeal to—and understanding of—the young-adult market

In a unique and ambitious effort to encourage top young talent to consider a career in insurance—and with the company—State Farm recently hosted its second-annual College Marketing & Sales Competition program, which attracted 16 students from eight universities across the country who vied for thousands of dollars in cash prizes.

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