With Rise of Social Web, Almost Every Company Must Now Consider Itself a Media Player

Coverage for libel—once just a concern of newspapers, magazines and broadcasters— becomes an across-the-board concern for everyone from retailers to financial services

One of the fundamental business changes wrought by the Web and the explosion of digital commerce and social networking is that essentially every large company is now a major creator of content.

“These days, everybody is a publisher,” observes Lou Scimecca, vice president and media product manager for Axis Pro, a business unit of Axis Insurance.

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