From the December 2011 issue of American Agent & Broker • Subscribe!

IQ: Homeowners Say Falling Market Values Larger Risk

In a nationwide survey of U.S. homeowners, more than half of respondents ranked declines in housing market value (58 percent) as the biggest risks to their homes, above fire (15 percent), tornado (9 percent) and hurricanes (8 percent), Koski Research reported.

Among the findings:

  • 52 percent of respondents viewed owning a home today as the American Dream, while 48 percent viewed it as the American Nightmare.
  • More than half of U.S. homeowners (56 percent) reported that they monitor home prices in their areas, and those homeowners are twice as likely to monitor home prices (39 percent) as to monitor their cholesterol (19 percent).
  • 62 percent consider their homes as their biggest investments. Reflecting their concerns about the real estate market, 37 percent said that buying a home today is generally a risky investment.

Homeowners are not optimistic that home values will increase any time soon. The survey found that 67 percent believe home values have declined in their community in the past 3 years, and that home values will go down (19 percent) or won’t change (67 percent) in the next 12 months.

Comments

Resource Library

View All »

Bring the Benefits of Decision Tree Analysis to Your Everyday...

In this on-demand webinar, learn how to counter the challenges of litigation with predictive analytics...

Learn and Apply the Secrets of Successful Businesses to Your...

What does it take to elevate your agency to be known as the best of...

Have you outgrown your QA system?

Your claims audit tools must handle organizational growth and changing best practices. Download the "25...

Complimentary Sales Closer Questionnaires for Commercial Residential Property Insurance

Help property owners or managers compare your commercial residential property insurance coverage vs. the competition....

The Latest Business Intelligence Capabilities to Reduce Costs and Enhance...

SIMS Insight is the advanced business intelligence module of SIMS Claims. Want more information? Download...

When Banks Won't Help, Oak Street Funding Will.

Our commission-based loans are designed to help agents and brokers invest in their business, consolidate...

Home Run Leads are Here!

Our high quality leads will have you swinging for the fences and knocking your sales...

We Have Your New Formula for Success!

Your goal is to deliver maximum impact on those critical aspects of business that drive...

Complimentary White Paper: What Makes a House a Home?

The restoration vendor is the first person on site after a disaster strikes a home...

Complimentary Case Study on Data and Analytics Solutions

Infinilytics provided their client a solution platform with an increased scope of data insight and...

Producer Profiles: Share Your Stories

PropertyCasualty360 invites all brokers and agents to showcase their businesses and themselves with our readers. Tell us why you became an agent, what makes you successful and who you look up to--and we'll feature your achievements here on PC360 and highlight some of the profiles in the pages of Property Casualty 360 – National Underwriter and American Agent & Broker.

Agent & Broker Insider eNewsletter

Proven success tips and essential information to help agents and brokers grow their practice – FREE. Sign Up Now!

Advertisement. Closing in 15 seconds.