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People and Places

Applied Systems names chief marketing officer: Applied Systems, an insurance software company, announced that Ian Hoffman has joined the company’s executive team in the new role of chief marketing officer. Hoffman will be responsible for the direction of all branding, marketing and communications strategy at Applied Systems, the North American market leader in insurance agency and broker management software. He reports to Chief Executive Officer Reid French. Hoffman formerly served as senior vice president of marketing at Intergraph Corp., a global software company at the forefront of geospatial and computer-aided design software.

Zurich appoints head of product development and head of North America Railroad: Gary Hirschkron will be the head of product development for Zurich Global Life in North America, effective immediately. Hirschkron will lead the product development effort for Global Life in the North American market, as well as drive the development and maintenance of the product portfolio. He also will be involved in the profitable growth of each of Zurich Global Life’s distribution pillars across North America: Farmers New World Life, Corporate Life & Pensions, Independent Financial Advisors and Private Banking. Also announced today is that Jim Dowdy will add responsibility for its railroad practice in addition to overseeing Zurich’s Specialty Lines Property business and Ron Mathewson and Gary Linde as casualty underwriters supporting the Railroad business.