Here are selected respondent comments to survey question 3:

"It is all about price. Most consumers want to go green until they see the cost."
"I see a real need for them and offer them to all customers."
"I believe that 'green' has become a buzzword in great popularity today. In the delivery of insurance, there has not been the impact on the environment as in other industries."
"This should be on the forefront."
"Just another way to promote the sale of new and expensive products under the guise of helping the environment."
"Poor economic activity makes marketing product difficult."
"Never had anyone inquire about it."
"Too much hype regarding this whole concept."
"I don't understand the need. The cost to rebuild a like building is what we are using, so if it's a green building, as long as the cost is correct, why should it matter?"
"The ads are there, but ability to write has been difficult."
"Most business owners aren't that interested as tenants. A little more interested if they own the building."
"Insurance products/coverages are not nearly keeping up with the rapidity of innovation in most industries where new green exposures/practices exist. Insurers should decide if they are in the 'green' business and then commit to being a dominant player, not a half-hearted player. It's hard to be 'half-green.'"
"Yes somewhat in that there seems to be a lot of hype about the new green coverages; however, maybe with more continuing education for both the agent and client, there will be more demand with general consumers."
"The leader in the development and marketing of these products for real estate interests has taken a step back. That tells me something."

Special Reports /

Agents Answer: Has the Green Insurance Revolution Been Oversold?

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