Filed Under:Agent Broker, Personal Lines Business

Arbella's "Distractology 101" Shows Young Drivers Dangers of Distractions

Arbella's Distractology 101 mobile classroom features two simulators that graphically illustrate the dangers of distracted driving.
Arbella's Distractology 101 mobile classroom features two simulators that graphically illustrate the dangers of distracted driving.

One in three young adults texts while driving--the impetus for Arbella Insurance's Distractology 101 program, which uses high-tech simulators to give new drivers a real-life look at the dangers of distracted driving.

Now in its second year, the Distractology 101 mobile classroom is making the rounds of high schools in the New England states, with more than 2,000 new drivers having gone through the training, according to Arbella CEO John Donohue. Eighty-seven percent of the students surveyed said the experience was effective or extremely effective, and 59 percent said they would recommend the experience to a friend.

American Agent & Broker Editor Laura Toops spoke with Donohue on how the program got started, its positive effects, and how independent insurance agents can help bring the program to their insureds.

To listen to the conversation, click the play button below.

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