Filed Under:Agent Broker, Sales & Marketing

Going Multinational: A Guide to Navigating Foreign Markets

New government incentives to spur global growth of small to midsized U.S.-based businesses, coupled with the international reach of the Internet, means even the mom-and-pop candy store down the street could go global—by buying or selling their wares overseas, or at the very least, importing raw material or ingredients in bulk from another country.

And independent agents are perfectly positioned to get into the international market, using their own clients as a springboard, as long as they can shift their thinking from the “menu card of products and services” mindset to one centering on individual client needs.

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