New York Life Web Site Earns Top Ranking

New York Life Insurance Company announced that its consumer Web site, www.newyorklife.com, achieved a milestone in excellence with the No. 1 position on DALBAR's Webmonitor Ranking Report for 20 consecutive quarters--five full years of leadership.

New York Life was named the top performing life insurance and annuity consumer Web site in DALBAR's WebMonitor Q2 2010 Rankings and Trending Report. DALBAR evaluates life insurance and annuity Web sites on a daily basis, and sites are scored on a 100-point scale on several criteria, which are grouped into five broad categories: functions, usability, content currency, consistency, and behavior centric. New York Life has also carried the DALBAR "excellent" designation for 25 consecutive quarters, more than six full years.

"We are pleased to be recognized by such a prestigious institution as the very best of the best-in-class consumer life insurance and annuity Web sites in the financial services industry," says Kenneth Hittel, vice president of the corporate Internet department at New York Life. "We are committed to offering Internet users accurate, accessible, and pertinent information to make important financial decisions for themselves and their families."

DALBAR's WebMonitor tracks Web site innovations across the financial services industry and identifies the industry's best sites, along with the latest trends and innovations.