"We have a history of connecting carriers to their constituents via an efficient, user-friendly, online shopping experience from the carrier's Web site," says Dan Maynard, CEO at Connecture. "But, consumers, brokers, and groups have so many different ways now to shop, compare and buy insurance online. We intend to leverage our current technology to support our client's need for connectivity to multiple distribution channels."
Connecture's recent acquisition of the multi-carrier quoting platform Insurint is the first step in the company's strategy involving public and private shopping platforms. The acquisition created the largest end-to-end sales automation provider in the health insurance market, which Maynard believes will allow Connecture to extend its existing technology to support state-based exchanges, retail shopping platforms, and for all future distribution channels that will evolve.
"Leveraging our technology in public and private shopping platforms will take the cost and friction out of the distribution of health insurance," says Maynard. "In this post-reform environment, it is critical that the technology used to create both the public state-based exchanges and the private retail distribution channels be a proven technology that is implemented by people with a deep understanding of the health insurance industry. Connecture's 11 years experience automating the sales and service processes for health insurance companies makes us qualified and well-positioned to be a strong partner in the development of state-based exchanges and other shopping platforms for retailers and aggregators."
