Filed Under:Agent Broker, Agency Management

Solid Agency-Carrier Relationships Are Critical in Today's Soft Market

A prolonged soft market combined with a declining economy has led to unprecedented negative premium growth throughout the U.S. property and casualty industry for two consecutive years. Many independent agencies and carriers are facing numerous obstacles to retain existing accounts and write new business.

These marketplace factors have turned up the pressure on agencies and carriers to find new ways to work together to generate profitable growth, building upon the value of solid, long-standing agency-carrier relationships.

Happily, both agents and carriers have positive news to report.

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