Three-quarters of U.S. consumers prefer buying insurance products through agents and other trusted sources, but younger and higher-income consumers are more inclined to purchase products via the web than through an agent and also are more inclined to switch insurers, according to a report from Accenture. The company commissioned an online survey of 1,005 U.S. citizens at least 18 years of age who own at least one insurance product. According to a media release by the company, the wide-ranging survey revealed that:
- Consumers prefer to buy insurance products through an agent rather than online. Nearly three quarters (73 percent) said they prefer to buy auto and home insurance products from an agent, and three-quarters (75 percent) prefer to buy life products from an agent or another trusted source, such as an employer or financial advisor.
- Younger and more affluent customers were more inclined to purchase products via the web versus purchasing products through an agent. The survey showed that 39 percent of consumers aged 18 to 24 and 28 percent of consumers with incomes above $60,000 said they would prefer to buy insurance products online versus with an agent. Even more were inclined to purchase auto and home products online; 43 percent of consumers aged 18 to 24 and 39 percent of consumers aged 25 to 34 said they are more likely to buy auto and home products online.
- Two-thirds (68 percent) of auto and home consumers said they do not have sufficient income to pay the bill, and more than half (53 percent) said they feel they are paying too much for their policies.
- One quarter (25 percent) of consumers said they do not feel they have adequate information about the impact that the economy will have on their life policies, and the same number said they are interested in receiving more information regarding their life insurance. Of the more than three-quarters of respondents (79 percent) who said they are not considering purchasing a new life insurance product in the next 12 months, 80 percent said they see the benefit of purchasing a new product but do not plan to purchase.
- One in six (17 percent) respondents are "in play," meaning they are considering purchasing an auto or home insurance policy with a new insurer over the next twelve months, with the primary goal of cost savings (46 percent). Younger and more affluent customers were more inclined to switch insurers. Consumers aged 18 to 24 (29 percent) and 25 to 34 (27 percent) were more likely to switch when compared with elder groups. Additionally, consumers with incomes above $60,000 (22 percent) were more likely to switch compared with consumers who had incomes below $60,000 (13 percent).
- Consumer confidence in auto and home insurance carriers was found to vary by age with younger consumers questioning their insurance companies' ability to provide sufficient coverage for them during the current economic times. Of individuals aged 18 to 24, 43 percent either had some concerns or did not have confidence in their carriers' ability to provide coverage, compared with just one quarter of those (26 percent) in the 45+ age groups.
