MetLife Tools Demystify Insurance Sales

MetLife has continued its tradition of providing education to consumers with the release of an animated short film, entitled "Everybody into the Pool," and the launch of Simplified by MetLife, an online micro site for consumers. The goal of the educational film, which features the animated character Snoopy, is to demystify how insurance works by explaining in layperson's terms the financial principle that makes insurance possible and within reach: risk pooling. MetLife also is simplifying the insurance decision-making process for consumers with its new online tools.

"Consumers want the protection and guarantees provided by insurance," says Beth Hirschhorn, MetLife's chief marketing officer. "But too often people put off the coverage they know they need because of the perceived complexity surrounding insurance products. We are addressing these perceptions through our educational campaign and our new online Simplified tools."

Simplified by MetLife is located at www.metlife.com/simplified. The site is designed to remove the guesswork associated with the purchase of insurance products. Among the tools available is a life insurance selector tool, which helps to remove purchase barriers and enable consumers to feel confident and comfortable during the decision-making process of buying a policy.

The online tools were based on a recent MetLife educational campaign for its financial services representatives to help them alleviate consumer confusion, correct misperceptions about life insurance, and offer a better understanding of how much life insurance and what type of policies may be appropriate for a consumer's protection needs.