Announces Top Performing Advertisements in February 2010 Issue
April 6, 2010 (Erlanger, KY) - Florida Underwriter, a Summit Business Media publication, announced the top performing print advertisements highlighted in a Baxter Research Center Inc. advertising effectiveness survey of the February 2010 issue of Florida Underwriter.
The study measures the overall effectiveness of advertisements as it relates to a reader remembering an ad and/or starting to read an ad. An advertisement's recall "starting to read" score is an outstanding achievement among ads targeting busy insurance agents and brokers. These ads effectively engaged Florida Underwriter readers after capturing their initial attention.
The following companies received the highest recall "seeing" scores:
- Regency Insurance Brokerage Services
- Burns & Wilcox
- Shelly, Middlebrooks & O'Leary
- FUBA
- Summit Consulting
- Westrope
- Regency Insurance Brokerage Services
- Burns & Wilcox
- Hull & Company
- Shelly, Middlebrooks & O'Leary
"Florida Underwriter offers our advertisers in the insurance industry valuable feedback from Baxter Research Center on the effectiveness their advertising campaigns," said Harry Rosenthal, publisher of Florida Underwriter. "These ad study results show that our partners understand how to capture the attention of top producers and address their needs in the insurance industry."
Baxter Research Center Inc. is a global marketing information firm supporting the world's most successful business-to-business media brands.
About Florida Underwriter
Florida Underwriter provides agents and brokers with complete coverage of the Florida insurance market. Agents and brokers rely on the monthly magazine and website for industry trends and the latest news affecting the state of Florida. Florida Underwriter is a product of Summit Business Media. For more information visit: FloridaUnderwriter.com.
About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, investment and professional services markets through a variety of channels, including online, print and live events. SBM provides breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data to the markets it serves. Through its Media and Reference Divisions, the company publishes 17 magazines and 150 reference titles. The Events Division hosts a dozen conferences in support of Summit's magazine brands and sponsors the International Investment Conferences on global mining investment. SBM's Data Division, comprised of Highline Data and Judy Diamond Associates, is the leading data provider of financial and marketing information on insurance companies, life and property-casualty agents and investment advisors. Summit, a Wind Point Partners company, employs 400 employees in a dozen offices across the United States. For more information, please visit SBMedia.com.
Contact:
Harry Rosenthal
Publisher, Florida Underwriter
800-544-0622 ext. 2129
hrosenthal@sbmedia.com
